填空题 In today’s fast-paced consumer world, attention is in short supply. Whether we are taking our time shopping in a mall, surfing the Internet for information, or just watching television as a form of passive entertainment, consumers are surrounded by messages—one every 15 seconds of our waking lives, according to some estimates. Last year, companies worldwide spent $401 billion on advertising, according to the independent World Advertising Research Centre in the UK. But as the graveyard of failed products shows, they usually get it wrong. Nine out of ten new products meet an early death, says Jamie Rayner, director of research at ID Magasin, a UK consultancy specialising in consumer behaviour. And the reason, he explains, is simple: conventional advertising has ceased to work. Rayner and his colleagues have measured how consumers—particularly regular commuters—react to advertising, and their conclusion should alarm many executives. They used a camera embedded in a pair of glasses worn to and from work to record commuters’ gaze as they glanced at advertisements on their journey. After analysing the recordings and questioning the subjects, they found that most of the advertisements made no impression at all: only about one per cent could be recalled without prompting. It seems that although we may be【缺少答案，请补充】