完型填空 You’ve got a place at university, but you’d really like a break from the academic world. Why not think about taking a year out? While most students go    1     from school to university, more and more people today are choosing to spend a year at “the university of life”    2    . There are lots of things to choose from. You could work in a bank or do community work. You might even do something challenging, such as    3     an exploration（探险）to the Amazon rainforest. The experience will   4     your horizons and teach you new skills. It may also give you the chance to earn some money, which will be very helpful when you   5     start your studies. If you are interested in taking a year out, you must make sure that the university will   6     your place for you till next year. Most are quite happy to do this,    7   they find that year-out students are    8   experienced, confident, and independent. But don’t forget: it’s a year out not a year    9    . Your university will want to know what you’re going to do. They won’t be very pleased if you just want to do ____10     for a year. So what would do with a year out?（ 1  ）（ 2  ）（ 3  ）（ 4  ）（ 5  ）（ 6  ）（ 7  ）（ 8  ）（ 9  ）（ 10  ）

案例分析 In giving a business presentation, many speakers think that if their idea is strong, their audience will get it readily. They feel discouraged when the audience is unable to understand their presentations. That happens a lot especially when technical experts are invited to make a product presentation to a group of users.

What can we do to make a business presentation easier to understand? In my view, good presentations have always been simple and visual. In an effective business presentation, the fewer the points, the better the message gets passed on. You focus on the depth of coverage instead of the width (广度) of coverage. Additionally, you make your ideas visual and relevant, so the message is understood better and remembered longer. Great business presenters relate their ideas and concepts to their audience by using simple, powerful diagrams instead of relying on text-based slides. In fact, drawing diagrams forces a presenter to make the idea clear even at the preparation stage. It is impossible to draw a diagram when you are not clear about an idea. When your idea is clear, it is easier to transfer it. Most audiences understand a diagram faster and remember it longer. This possibly explains why most of the memorable presentations have been visual in nature. 

案例分析 Homework is an important part of schooling, but the purposes of giving children homework will change as they grow older. At the primary level, the main aim is to cultivate good habits, like learning to plan and exercising self-discipline. During the secondary school years, extending what is learned at school is positively related to academic achievement, so the content of homework becomes more important. So how can you help your child do their best? Creating an ideal working environment will make it easier for them to get down to their assignments quickly. Make sure it's free of distractions. And for primary school children, at least, somewhere near you, so you can answer questions and offer encouragement. You probably have to help younger children plan their session, but it's important that by the end of primary school, it's second nature. Get them to tell you everything they have to do, then encourage them to establish an order in which they do work. When there are several different assignments, make sure they begin with one they enjoy, so it seems easy to get started. It's best to take on the most difficult task second-----once they're settled, but before they get tired. If older children have more than an hour of homework, encourage them to schedule a short break to stretch. If you encourage them to tell you what they've learned, they'll absorb the information more deeply and remember it more readily.

完型填空 The day that I will always remember is when I ran my first 10km.While putting my toe on the starting    1    , I felt my heart drop to my stomach. However, I would    2    my heart, because in running, when you run out of your    3    , you just run with your heart.

That day the    4    was cool and fresh, and my courage had    5    . The race was about to start. Bang! The    6    of the starting gun ran into the air. I took off running,    7    like the wind. I knew it would be a really great    8    for me. In the first four miles, I felt like a cheetah (猎豹). I felt    9    and forceful in my pace.

Then came the fifth mile. My legs    10    like jelly(果冻), and I could feel fire burning in my lungs, “keep    11    !” the thought ran through my head. Now was the time I had to run with my    12    . I had to win although I didn't know whether I would    13    it. My body really wanted to    14    , but my heart told me not to. I think it's the    15    thing about running. The real run starts when you want to    16    .

I saw the finishing line and I felt like an Olympic    17    who was about to win the race. I had    18    been happier, and felt proud too when I had my    19    put around my neck. As the saying goes, “Running is the greatest metaphor (比喻) for life,    20    you get out of it what you put into it.”（ 6  ）（ 7  ）（ 8  ）（ 9  ）（ 10  ）（ 11  ）（ 12  ）（ 13  ）（ 14  ）（ 15  ）（ 16  ）（ 17  ）（ 18  ）（ 19  ）（ 20  ）

案例分析 Marketing by emailing is on the increase. Compared to other media, email messages are extremely cheap to send with TV, you are spending on ad agencies and cable channels. With print ads, you are helping to keep newspapers and magazines alive. Direct mail costs more than $600 per thousand pieces. With email, there are almost no costs at all. Its low cost makes email marketing become the most cost-effective (划算的) advertising method available today.

With TV, you do not know who is watching your ads. Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there. With email, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on (点击), and what part of your message was working.

Because of electronic links, those who open your emails can do their own research: they can explore and see any of the thousands of products that you sell. They can see the colors and sizes. They can, and they do, read ratings and reviews. They can put products in their shopping carts and buy them.

案例分析 (2)

Oct. 10, 2021

Dear Mary,

Tom and I both want to thank you for the kindness you showed Jim when he visited your campus last week. He has returned full of enthusiasm for Yangtze College. Having been raised in the shadow of a large university, he found the close contact with students and faculty at Yangtze particularly exciting.

You were right on target to arrange an interview with Dr. Smith of the School of Foreign Languages and to have a student take Jim to a basketball game. Seeing the well—equipped laboratories and the spirit of the athletes confirmed his belief that he has chosen the right school.

If you will be in our area in the coming months, give us a call. Give Ellen our regards.

Cordially,

Linda

完型填空 I still remember that the year when I started university. It was a very    1    time for me. Like many other new students I missed my mother's cooking and my friends, got quite homesick(想家的) and    2    thought of leaving university and going home.

The    3    time for many students was getting letters from home, and at first my mailbox was full. But    4    the letters gradually became fewer and finally the day came when I found my mailbox was    5    . It made me feel quite miserable(痛苦的). Then one day while I was waiting for the postman I saw that I had a postcard in my box. Happily I sat down to read it,    6    that it was from one of my friends.    7    it was    8    of a young woman called Annie and her new baby. I took the card back to my room, put it into my desk drawer and    9    all about it.

Several days later, I    10    another postcard. This time it was about Antonio, Annie's cousin. Soon later, another card came and then another, each full of interesting information about people I had never met. I began to really look forward to them, interested to see what the writer would write about next. They made me feel less unhappy with my own life and I even began to smile. At the same time while the cards continued coming, I joined some societies and made some new friends. At last I was beginning to enjoy college life. The postcards had made me feel happy and helped me begin a new life so I kept all the cards and even now bring them out whenever I feel miserable.（ 1  ）

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案例分析 Blue Jeans Company was established in October 2012 and operates as a partnership (合伙企业) between Elena Horowitz and James Foster. In fact, it began in Elena’s basement when they sold jeans to friends. And now the company has grown to have its own online store, relationships with suppliers in Asia, and local factories. The company has had its revenues double every two months. 

For our day-to-day operations, Blue Jeans Company has established several key relationships and we can easily expand our production when the demand for our goods increases.

We obtain the best organic cotton from two suppliers, one located in Turkey and the other in Japan, which means that their supplies are produced without the use of any chemicals. Once the shipment arrives in the US, it’ll be routed (发送) to our production and shipping partner in Los Angeles. We work closely with our partner to ensure quality through regular checks. It is also where the products will ship out.

Our office is located on 2029 Century Park East where all staff work together, handling all online order processing and ensuring the purchase and delivery of the products run smoothly. It’s also where all requests for refunds are handled in addition to the future launch of the jean-recycling program.