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Getting an online degree through distance learning has become possible because of the increased availability of the Internet throughout the world. However, what are the actual benefits and disadvantages of distance education? Potential Benefits: The most obvious reasons for trying to get an online degree are time and money. With an online course, you can join a class, do assignments on the Internet, and even communicate with classmates in chat rooms or on bulletin boards (公告板). Technology has even reached the point where students can interact with other students and the teacher through high-quality web conferencing (网络会议). All of these activities can be done from the comfort of your home or laptop (手提电脑): any time, any place. Second, getting such a degree can, in some cases, be cheaper because you don’t have to pay costs related to an overseas adventure: air-tickets, housing, local transportation, etc. Potential Disadvantages: For all these benefits, there are a number of disadvantages to this kind of learning. Above all else, you have to consider how a degree from an online school will be received by future employers because they might feel that the academic standards of such an online institution are not as high as a regular program. Second, you probably won’t have face-to-face contact with other students since everything is online. Such contact is very important in learning how to deal with many aspects of non-verbal communication that aren’t obvious in an online chat room.【缺少答案,请补充】
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are: Money - off coupons (优惠券) —— customers receive coupons, or cut coupons out of newspapers or a products packaging that enable them to buy the product next time at reduced/lower price. Competitions —— buying the product will allow the customer to take part in a chance to win a prize. Discount vouchers —— a voucher is like a money - off coupon. Free gifts —— a free product when buying another product. Point of sales materials —— e.g. posters, display stands —— ways of presenting the product in its best way or show the customer that the product is there. Loyalty cards —— e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers (零售商) — that can later be exchanged for money, goods or other offers. Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit. Loyalty cards can offset (弥补) the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping-habits of customers —— where do they, when and what do they buy? This is very valuable marketing research and can be used in the planning process for new and existing products.【缺少答案,请补充】