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Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.Step 1: Organize financial informationThe first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue -- the minimum amount of money your company makes each month.A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.Step 2: Determine where you want to spendAfter you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.Step 3: Assess data and make appropriate changesThe final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the revenue does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services.However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals.@What should the budget plan be based on?【试题选项缺失,请补充】【仅支持A-H选项,选项超出支持范围】
【知识点】【课外】【阅读理解 判断正误】 The term "lifelong learning" is very popular nowadays. It describes the need for people to continue their education and training throughout their lives. Lifelong learning is more and more important for everyone because people are now facing different career choices in changing economies. It is believed lifelong learning is a crucial response to the challenges of the global knowledge economy.Currently, most universities have reacted thereto by adding new programs and services for adults who seek to combine employment with part-time study.Special arrangements have been developed for these students but the reactivity of the university, providing teaching to full-time younger undergraduates, often goes on much as before.Lifelong learning is both formal and non-formal; and the boundaries between face-to-face teaching and distance education are increasingly blurred.By making learning possible anytime and anywhere, distance education is a powerful tool for supporting lifelong learning.Technology-based teaching is creating new educational systems that anyone from anywhere can access. The key challenge for universities is to evolve from a teacher-centered model of education to a student-centered model.The challenge for governments is that they have to develop new funding approaches and new quality assessment procedures.@@@Nowadays, many universities begin to provide newly developed courses for people who want to acquire more knowledge and skills.
【知识点】【课外】【阅读理解 判断正误】 The term "lifelong learning" is very popular nowadays. It describes the need for people to continue their education and training throughout their lives. Lifelong learning is more and more important for everyone because people are now facing different career choices in changing economies. It is believed lifelong learning is a crucial response to the challenges of the global knowledge economy.Currently, most universities have reacted thereto by adding new programs and services for adults who seek to combine employment with part-time study.Special arrangements have been developed for these students but the reactivity of the university, providing teaching to full-time younger undergraduates, often goes on much as before.Lifelong learning is both formal and non-formal; and the boundaries between face-to-face teaching and distance education are increasingly blurred.By making learning possible anytime and anywhere, distance education is a powerful tool for supporting lifelong learning.Technology-based teaching is creating new educational systems that anyone from anywhere can access. The key challenge for universities is to evolve from a teacher-centered model of education to a student-centered model.The challenge for governments is that they have to develop new funding approaches and new quality assessment procedures.@@@Along with the trend for providing courses for part-time adults, the main task of the university has changed much.
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